Why Have Xbox One Sale Numbers Not Been Revealed
The last two years have been hard on Microsoft. With few exclusive titles to call their own, what is setting the Xbox apart from its eternal competitor, the PlayStation? They have recently broken the silence on sale numbers.
In a blog post a few days ago, Mike Nichols, the Chief Marketing Officer for Gaming at Microsoft, said, “Xbox Live players are up 13 percent and Xbox One sales are up 15 percent over the same period last year.”
He added, “We’ve seen more than 600,000 friendships forged with the Looking For Group feature and there are now more than 1.2 million Clubs on Xbox Live.”
While the online community seems to be thriving, what about the consoles themselves? A few years ago, Microsoft was not hesitant to bring up numbers, announcing how it had sold 10 million consoles at the end of 2014.
Today, Sony estimates its sales numbers at around 76 million PS4 consoles. Meanwhile, Nintendo sold around 10 million Switch consoles in under a year since release. As for Microsoft, the last update we got was in January 2016, where they had sold around 19 million Xbox Ones.
Concerning their silence, Microsoft told The Verge, “We are continuing to look at engagement as our key metric for success and are no longer reporting on total consoles sales. We continue to see strong growth with time spent on Xbox Live, and look forward to bringing more unprecedented experiences on Xbox One, Windows 10 PC and mobile.”
While engagement as a measure of success is valid and even noble for such a big player industry, in this capitalist market, numbers are an essential measure of success and growth. This sudden paradigm shift makes us wonder if there is not more than meets the eye.
Over the years, the PS4 has had some amazing exclusive games, worth getting a console alone. The release of God of War in late April of this year has shown how much players still care about quality and dedication in game. Horizon Zero Dawn is also a fantastic addition to the PS4 library, not to name classics such as Uncharted and The Last of Us.
While Nichols mentioned Sea of Thieves and PlayerUnknown’s Battlegrounds as exclusive IPs, in order to compete with the PlayStation’s impressive collection, Microsoft will have to muster some solid first-party titles of its own.
With E3 just around the corner, now is Microsoft’s time to shine and surprise us with exciting exclusive titles, updates on the Xbox One Elite Wireless Controller and new Xbox Live Avatars.