According to PCGamesN, Assassin’s Creed 3 and Far Cry 3 are not for sale on Steam in the UK.
“We’ve been in discussions with Valve about Assassin’s Creed 3 and Far Cry 3, but for the time being the games are not available via Steam in the UK,” Ubisoft told PCGN. “In the meantime, UK customers wishing to purchase either of these games can do so by visiting the Uplay store, our retail partners or other digital distributors. Assassin’s Creed 3 and Far Cry 3 are available on Steam in other regions outside the UK.”
EA has previously outlined that due to a desire to retain control over the patching and updating process, they have decided not to use Steam. “We take direct responsibility for providing patches, updates, additional content and other services to our players. You are connecting to our servers, and we want to establish on ongoing relationship with you” wrote David DeMartini on the Origin blog way back in July 2011.
Due to a recent outcry over Ubisoft’s draconian anti-piracy measures, they have revamped their Uplay service, and these controls are built into the two games.
Strangely, US/Canadian versions of Steam still have the games, while the UK version does not. Hopefully for the Brits, the games will reappear soon.