Game Connection Europe is but a few weeks away and already, the show is looking great. On a business perspective, attendees know what they are looking for.
Unlike trade shows, Game Connection Europe is an event that reunites game developers, publishers, service providers and investors under a same roof. Regardless of the side you are on, the idea is to make deals. It is the perfect location to meet new business partners, shake hands, talk money and sign contracts.
Going to the event in question with the business mindset is something, but to the very least, you should know what to expect. Who will attend? What are they expecting to see there? Which market is prioritized? Those are all important questions that need to be clarified from the get go. The last thing you want is to feel out of place!
Game Connection Europe mainly caters to Service Providers, game developers and publishers.
Although PC and Consoles are the ‘go to’ platfoms for gamers, the market mainly focuses on mobile development. Why? Well, there is a lot more money to be done there. Consoles aren’t far behind, especially since the introduction of features like micro transactions.
The graphs below give us a general idea of the major studios interested in getting their hands on services, as well as their target clientele.
Looking over the analytics, we can conclude that Game Connection Europe is a great place if you are looking to localize your product.
Can you go there to play games?
Although many will be showcasing their projects onsite, Game Connection isn’t like PAX or E3. It is a place for connections to be made. However, given that they offer some interesting conferences, it is a good event for students and professionals in the industry to learn more about certain aspect taking place behind the scenes.
On the front end, you have the game and its players, but in the back end, how are the developers and the publishers making a profits?
Game Connection Europe takes place at Paris – Porte de Versailles from October 26 to 28, 2016.
Make sure to keep an eye out for any updates!